Web Development
Why have a website?
There are many reasons for having a web site and these vary depending on the business requirements. Some example
reasons include:
- The desire to promote your product/service online
- Keeping up with technology
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Competition:
- Your competition has a web site and you feel it is time for your business to have one
- You wish to have a web site before your competition does
- To extend other advertising mediums e.g. Newspaper advertisements, Yellow Pages®
- New marketing campaigns
- Personal Reasons
What are some of the benefits to having a website?
- Exclusive product showcasing; With your domain, you display your products, unlike shared advertising(e.g. Yellow Pages)
- Website content can be altered as needed, keeping your "prices" and "product lists" up to date
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If you advertise via other media (e.g. television, radio, newspaper, billboard etc) and you incorporating your domain name
into that medium you will extend your products to prospective clients.
- A larger client exposure; Which helps to increase your profits by making your products or services more widely known and accessible to possible clients
- You are able to receive feed back from your visitors to the website, allowing you to altered products or services to meet changing demands
- You save your clients time and money by giving them an exact description of the businesses services provided, helping them to make decisions
- Clients can communicate with you easily and cheaply through email
- Your clients have greater and easier accessibility to your services or products
- Your client base is no longer limited to local geographical locations as web sites can be viewed globally
- Websites are "open" 24 hours a day, 7 days a week, allowing your clients to view your showcase of products whenever they want to
- The business appears pro-active
- The business appears as if it is keeping up with the times